Gender and Entrepreneurship

An Ethnographic Approach

Attila Bruni author Silvia Gherardi author Barbara Poggio author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:16th Dec '04

Currently unavailable, and unfortunately no date known when it will be back

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Gender and Entrepreneurship cover

Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies:
A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models;
'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice;
An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.

ISBN: 9780415352284

Dimensions: unknown

Weight: 498g

240 pages