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Football Goes East

Business, Culture and the People's Game in East Asia

John Horne author Wolfram Manzenreiter author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:23rd Sep '04

Currently unavailable, and unfortunately no date known when it will be back

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Football Goes East cover

Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.

The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed.

This broad ranging collection of essays includes:

- Social change and national identity
- Women's football and gender traditions
- Finance and investment in football
- The development of professional football
- Football and the media
- Football Fans, 'hooligans' and soccer supporter culture

ISBN: 9780415318976

Dimensions: unknown

Weight: 690g

288 pages