Franchising
An International Perspective
Frank Hoy editor John Stanworth editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:3rd Oct '02
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£185.00(9780415284189)
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.
ISBN: 9780415284196
Dimensions: unknown
Weight: 500g
272 pages