Franchising

An International Perspective

Frank Hoy editor John Stanworth editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:3rd Oct '02

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Franchising cover

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

ISBN: 9780415284196

Dimensions: unknown

Weight: 500g

272 pages