The Virtual

This work explores how the concept of the virtual shapes contemporary society, influencing politics, business, and personal life. It delves into its historical roots and significance in managing innovation and risk.

In "The Virtual," Rob Shields explores the profound impact of virtuality on modern society, emphasizing its role as a fundamental organizing principle across various domains, including politics, business, and personal life. The book delves into the origins and evolving meanings of the virtual, illustrating how this concept has shaped human interaction and experience in contemporary contexts. Shields argues that the virtual is not merely a byproduct of technological advancement but a significant force that influences our daily lives.

Shields traces the historical development of virtual worlds, highlighting the complex relationship between technology and society. He examines the mixture of faith and hysteria that has often accompanied the rise of computer technologies, revealing how these feelings reflect broader societal anxieties and aspirations. By moving beyond just the technological aspects, the author illustrates how the virtual permeates various aspects of life, from online shopping to intimate relationships, shaping our perceptions and interactions.

Moreover, Shields posits that understanding the virtual is essential for navigating innovation and managing risk in today's world. He presents the virtual as a concept that is real yet not tangible, ideal yet not purely theoretical. Through this nuanced exploration, "The Virtual" invites readers to reconsider their relationship with technology and the implications of living in a society increasingly defined by virtual experiences.