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e-Business Fundamentals

Paul Jackson author Lisa Harris author Peter Eckersley author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:29th May '03

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

e-Business Fundamentals cover

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.

After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice.

This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment.

ISBN: 9780415255950

Dimensions: unknown

Weight: 530g

288 pages