e-Business Fundamentals

This textbook provides a thorough overview of e-Business issues, exploring both managerial and technical aspects. e-Business Fundamentals is essential for navigating the digital marketplace.

In e-Business Fundamentals, readers are introduced to a wide range of key issues that are essential for understanding the complex world of online business. The book covers both managerial and technical perspectives, addressing topics such as marketing, human resource management, ethics, operations management, law, and the overall e-Business environment. It also delves into website design and computing, providing a comprehensive overview for those looking to navigate the digital marketplace.

The authors, Eckersley, Harris, and Jackson, take a thoughtful approach to the changing nature of the e-Economy, reflecting on the dot-com bubble of the late 1990s and its implications for modern business practices. They analyze significant software developments and their effects on organizational methods, highlighting how technology can facilitate innovative ways for both public and private sectors to conduct business. The legal and ethical frameworks surrounding e-Business are also explored, offering insights into how companies utilize various e-commerce tools to expand into new markets.

Designed to be accessible and free of jargon, e-Business Fundamentals serves as an invaluable resource for students and managers alike. It combines illustrative cases with discussion questions to enhance understanding, equipping readers with the necessary skills to critically engage with the evolving business landscape. This textbook is not only informative but also practical, ensuring that readers are well-prepared to face the challenges of e-Business.