DownloadThe Portobello Bookshop Gift Guide 2024

Introducing Social Semiotics

An Introductory Textbook

Theo van Leeuwen author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:13th Dec '04

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Introducing Social Semiotics cover

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

ISBN: 9780415249447

Dimensions: unknown

Weight: 590g

308 pages