The Management of Intangibles
The Organisation's Most Valuable Assets
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:7th Nov '02
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£43.99(9780415439794)
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
'Provides a broad picture of the problematic issues associated with managing intangibles today.' - Long Range Planning
ISBN: 9780415224932
Dimensions: unknown
Weight: 780g
336 pages