Consumer Behaviour Analysis
Critical Perspectives on Business and Management
Format:Set / collection
Publisher:Taylor & Francis Ltd
Published:15th Nov '01
Currently unavailable, and unfortunately no date known when it will be back
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.
This book set is a valuable new collection of resources for the academic consumer researcher'...'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski
ISBN: 9780415196420
Dimensions: unknown
Weight: 2540g
1416 pages