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McLuhan and Baudrillard

Masters of Implosion

Gary Genosko author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:8th Apr '99

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McLuhan and Baudrillard cover

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

ISBN: 9780415190626

Dimensions: unknown

Weight: 300g

160 pages