Marketing Apocalypse

Eschatology, Escapology and the Illusion of the End

Stephen Brown editor David Carson editor Jim Bell editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:11th Dec '97

Currently unavailable, and unfortunately no date known when it will be back

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Marketing Apocalypse cover

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

`Lateral thinking is what is needed and this book provides that sort of stimulus to fresh thinking that is vital if we are to survive' - Public Library Journal

ISBN: 9780415173568

Dimensions: unknown

Weight: 580g

312 pages