Consumer Research
Postcards From the Edge
Stephen Brown editor Darach Turley editor
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:18th Dec '97
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£19.99(9780415173179)
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
ISBN: 9780415156844
Dimensions: unknown
Weight: 861g
428 pages