Consumer Research

Postcards From the Edge

Stephen Brown editor Darach Turley editor

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:18th Dec '97

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Consumer Research cover

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

ISBN: 9780415156844

Dimensions: unknown

Weight: 940g

428 pages