Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End
Stephen Brown editor David Carson editor Jim Bell editor
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:26th Dec '96
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£58.99(9780415173568)
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
`Lateral thinking is what is needed and this book provides that sort of stimulus to fresh thinking that is vital if we are to survive' - Public Library Journal
ISBN: 9780415148221
Dimensions: unknown
Weight: 635g
312 pages