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Studies in Advertising and Consumption

Andrew Blake author Iain MacRury author Barry Richards author Mica Nava author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:5th Dec '96

Currently unavailable, and unfortunately no date known when it will be back

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Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

ISBN: 9780415141314

Dimensions: unknown

Weight: 748g

368 pages