The Business of Rural Tourism
International Perspectives
Stephen Page author Don Getz author
Format:Paperback
Publisher:Cengage Learning EMEA
Published:26th Jun '97
Currently unavailable, currently targeted to be due back around 25th November 2024, but could change
This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with the successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.
1. The business of rural tourism: international perspectives 2. Managing rural tourism businesses: financing, development and marketing issues 3. Rural tourism in the United States: the Peak to Peak Scenic Byway and KOA 4. Rural tourism in Canada: the Saskatchewan vacation farm operator as entrepreneur 5. Rural tourism in Canada: issues, opportunities and entrepreneurship in aboriginal tourism in Alberta 6. Rural tourism in Germany: farm and rural tourism operators 7. Rural tourism in China: development issues in perspective 8. Rural tourism in Australia: the Undara Experience 9. Rural tourism in New Zealand: rafting at River Valley Ventures in the Rangitkei 10. Conclusions and implications for rural business development
ISBN: 9780415135115
Dimensions: 241mm x 188mm x 15mm
Weight: 464g
180 pages
New edition