Storytelling in Luxury Fashion
Brands, Visual Cultures, and Technologies
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:23rd Nov '20
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£39.99(9780367638054)
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.
The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
ISBN: 9780367901288
Dimensions: unknown
Weight: 580g
194 pages