Economics of Tourism and Hospitality
A Micro Approach
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:14th May '21
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£135.00(9780367903671)
This book provides an accessible introduction to microeconomics in the tourism and hospitality sectors, covering key concepts and real-world applications, enabling students to critically analyze consumer behavior and firm strategies.
Economics of Tourism and Hospitality provides students with a practical introduction to microeconomics tailored specifically for the tourism and hospitality sectors. The book delves into essential concepts such as market mechanisms, demand and supply dynamics, firm behavior, and institutional transactions. This comprehensive analysis equips students with the foundational knowledge necessary to understand the economic forces at play within these industries.
The text not only covers core microeconomic theories but also emphasizes the importance of analyzing consumer behavior and firm strategies unique to tourism and hospitality. Through a structured approach, readers progress from basic economic intuition to graphical representations and mathematical quantification. The inclusion of relevant case studies, such as Uber’s surge pricing and Airbnb’s supply adjustments, illustrates the application of microeconomic theories to real-world scenarios, making the material relatable and engaging.
Written in an accessible style, the book features clear diagrams and a variety of supplementary elements, including chapter summaries, review questions, and suggestions for further reading. These resources enhance comprehension and encourage deeper exploration of the topics discussed. By engaging with this text, students will cultivate an economist's mindset, enabling them to critically analyze businesses within the tourism and hospitality fields. This book is an invaluable resource for both students and educators in these disciplines, laying a solid foundation for understanding the economic principles that underpin this vibrant industry.
‘This book represents a massive step forward in the understanding and teaching of tourism economics, being a pioneer in entirely focussing on the microeconomics behind tourism and hospitality. Students, teachers, and practitioners would appreciate the author’s ability in effectively explaining real-world phenomena with rigorous theoretical analysis. It is a fascinating narrative of tourism and hospitality through the austere language of economics.’
Paolo Figini, Associate Professor of Economics, University of Bologna, Italy
‘This book is a timely addition to the existing economics texts. The author has taken a balanced approach in integrating economic theories with tourism and hospitality practices. The coverage of the book is comprehensive and the contents are easily accessible by both undergraduate and postgraduate students studying tourism and hospitality programs. The book is also a very useful reference for academics who have research interests in tourist and firm behaviors.’
Haiyan Song, Professor of Tourism, The Hong Kong Polytechnic University, Hong Kong, China
‘Professor Chen presents an insightful integration of modern microeconomic theory and the competitive dynamics of the tourism and hospitality industry. His analysis of the prevailing models and explanations are expertly framed and explicated using examples from a wide-array of industry segments and settings, and he contextualizes the implications in a cogent, comprehensive, and accessible manner that will appeal to students, scholars, and practitioners alike.’
J. Bruce Tracey, Professor of Management, Cornell University, United States
'This book well introduces a theoretic overview of microeconomics and provides practical applications to the tourism and hospitality industries. This is a unique reference for students and industry practitioners in tourism and hospitality who are seeking an insight into rapidly changing global markets and customer behaviors. This book is clearly the top of my recommended reading list.'
SooCheong (Shawn) Jang, Ph.D., Professor of Hospitality and Tourism Management, Purdue University, USA.
ISBN: 9780367897352
Dimensions: unknown
Weight: 880g
386 pages