Explorations in Critical Studies of Advertising
James F Hamilton editor Robert Bodle editor Ezequiel Korin editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:10th Dec '19
Currently unavailable, and unfortunately no date known when it will be back
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- Hardback£145.00(9781138649521)
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
ISBN: 9780367877453
Dimensions: unknown
Weight: 453g
284 pages