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Girlhood on Disney Channel

Branding, Celebrity, and Femininity

Morgan Genevieve Blue author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:10th Dec '19

Currently unavailable, and unfortunately no date known when it will be back

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Girlhood on Disney Channel cover

Since the early 2000s, Disney Channel has been dominated by original live-action programming popular among tween girls. The shows’ successes rely not only on their popularity among girl audiences, but also on the development of star personae by girl performers, such as Raven-Symoné, Miley Cyrus, and Selena Gomez. In addition, these programs and their performers have spawned lucrative media and merchandising franchises for the Walt Disney Company. This book includes analyses of this Disney Channel programming, as well as Disney corporate reports and executive statements, together with Disney Channel stars’ performances, promotional appearances, media production, philanthropic efforts, and entrepreneurism. Analyzing these texts, performances, activities, and personae, it considers the ways in which they reproduce celebrity, visibility, and feminine performativity as central to successful twenty-first century girlhood.

ISBN: 9780367874810

Dimensions: unknown

Weight: 453g

224 pages