The Practice of the Meal

'This welcome contribution to the marketing literature builds on three decades of social scientific research to provide an invaluable demonstration of the way producing a meal lies at the heart of an intricate and overlapping set of practices that are embedded in the food provisioning cycle that runs, time after time, from shop, to kitchen, to plate, to waste bin.' - Anne Murcott, Honorary Professorial Research Associate, SOAS University of London, UK

'This volume is a veritable smorgasbord of texts catering to those craving the intellectually savory, without neglecting those lusting after something sweet. Scholars with a gluttonous inclination might want to feast on the book in one setting, but I would probably recommend enjoying the chapters as tidbits from time to time, allowing plenty of time for digestion.' - Jacob Östberg, Professor, University of stockholm, Sweden

'This is by far the most creative and innovative group of papers on food I have read in many years. The authors mount a cohesive expedition into the terra incognita of the everyday meal, discovering and exploring important rich veins of consumer culture which have been hitherto neglected. Using advanced theoretical tools, they take us far beyond the comfortable fiction of the happy family dinner.' - Richard Wilk, Provost’s Professor of Anthropology, Indiana University, USA