The Routledge Companion to Marketing History

‘These intriguing surveys of marketing history cover a broad geographic, conceptual, and historic range and should pique curiosities to learn more about the interlinked patterns of trade, marketing, and consumption that have long shaped our world.’ - Russell Belk, York University Distinguished Professor of Marketing and Kraft Foods Canada Chair in Marketing, Canada

‘Brilliantly conceptualized, expertly researched, and well written, The Routledge Companion to Marketing History offers cutting-edge essays on historical and international aspects of marketing theory. This important book should be required reading for scholars in marketing and consumer-related fields!’ - Inger L Stole, Professor of Communication, University of Illinois at Urbana-Champaign, USA

‘Both marketing academics and students are showing an increasing interest in understanding the historical background of marketing practice and marketing thought. Brian Jones and Mark Tadajewski have done an outstanding job of preparing a volume that is truly a "companion" for advancing historical scholarship and historical understanding.’ - Shelby D. Hunt, The Jerry S. Rawls and P.W. Horn Professor of Marketing, Rawls College of Business Administration, Texas Tech University, USA

‘Readers will find that this valuable Companion volume provides ready access to formative and definitive contributions of leading Marketing History and History of Marketing Thought scholars, filling an existing void. Professors Jones and Tadajewski once again contribute very meaningfully to our understanding and appreciation of the neglected marketing history area.’ - William Lazer, Professor Emeritus, Michigan State University, USA