Strategic Communication
An Introduction to Theory and Global Practice
Jesper Falkheimer author Mats Heide author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:16th Aug '22
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£39.99(9780367769291)
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.
Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.
After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
"This book provides a very good overview on the fundamentals of strategic communication. It is very common that Master’s students want to follow their studies on strategic communication but don’t know the basis and theories of the area. Falkheimer and Heide made an excellent job presenting the beginnings of this new science."
—Ivone Ferreira, Assistant Professor at School of Social Sciences, Nova University of Lisbon, Portugal, and Researcher at ICNOVA Research Unit
ISBN: 9780367769260
Dimensions: unknown
Weight: 453g
254 pages
2nd edition