Viral Language

This insightful book examines public communication during the pandemic, revealing how language shapes health narratives and influences societal perceptions. Viral Language is a must-read for students in related fields.

The book Viral Language explores various forms of public communication in the context of the Covid-19 pandemic, focusing on health communication. The authors utilize diverse approaches grounded in linguistic theory to analyze how the pandemic has influenced experiences across different public spheres. By examining the interplay between language and public discourse, they highlight the significant role that political messaging, scientific findings, news articles, and advertising play in shaping perceptions of health and illness.

In Viral Language, the authors present a series of case studies that delve into Covid-related texts, offering insights into language instruction, information dissemination, and innovation. These case studies not only illustrate the wide array of topics relevant to health communication but also provide practical guidance for conducting investigations using social media texts. Readers will learn how to analyze metaphor, track language innovation, and effectively work with both text and images in their research.

This book serves as an essential resource for postgraduate and upper undergraduate students specializing in applied linguistics and health communication. By bridging theory and practice, Viral Language encourages a deeper understanding of how language influences public health narratives and the ways in which communication can be strategically employed in times of crisis.