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Public Interest Communication

Critical Debates and Global Contexts

Jane Johnston editor Magda Pieczka editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:30th Sep '20

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Public Interest Communication cover

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations.

Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment.

Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.

In Public Interest Communication: Critical Debates and Global Contexts Jane Johnston and Magda Pieckza tackle the shifting dynamics of late modern communicative practice and its puzzling and contradictory relationship to society to find a better way. Bravo! Read this book. We must as a discipline, profession and society, have this conversation! - Kristin Demetrious, Associate Professor Of Communication, Deakin University

"This will become a classic"- Bob Heath

ISBN: 9780367665982

Dimensions: unknown

Weight: 453g

232 pages