African Language Digital Media and Communication

For continent in its post-colonial phase of development, Marketing Communication in African Languages, is a timely scholarly masterpiece as it addresses the extant challenge of dearth of scholarly attention to use of indigenous languages as vehicles of marketing communication on the African continent. The book epitomizes a renaissance of the use of indigenous languages in scholarship, commerce, entertainment and marketing of candidates during periodic democratic elections across the African continent.

Rotimi Olatunji, Professor, Public Relations & Advertising, Faculty of Communication and Media Studies, Lagos State University, Ojo, Lagos, Nigeria.

The extent, depth, and richness of African indigenous languages have yet to be thoroughly examined, especially in the areas of their usage in marketing communications. This book leads the way as the pathfinder. [...] The landmark work done in this book offers a rich and diverse compilation of the key areas of marketing communications, where African languages have played prominent roles with successful outcomes. The pioneering effort of the authors deserves a commendable thumbs-up in their effort to showcase the beauty and the uncharted utility value in the use of African languages in marketing.

Olugbenga C. Ayeni, Professor, Deptartment of Business Administration, College of Business, Eastern Connecticut State University, USA.