Environmental Literacy and New Digital Audiences

"The study is informed by Brereton’s vast expertise and continuing interest in environmental ethics and the public sphere. Consequently, the questions about audience-hood and environmentalism that he tackles are not limited to merely how media audiences consume and understand environmental messages, but rather how those audiences might actually be motivated to take social action. This makes his examination of the role of media in the formation of environmental citizenship, understood as civic participation in an age of ecological crisis, a crucial resource for those of us who are committed to confronting the challenge of climate change." -- Patrick D. Murphy, Associate Dean for Research and Graduate Studies, Klein College of Media and Communication, Temple University, USA

"This is a much needed and very accessibly written book on popular audio visual media which fills a significant gap in environmental communication research. In this age of rapidly spreading fake news and misinformation through social media sites, an ability to critically interpret visual media is critical. Through an array of fascinating examples from food documentaries, to video games (such as Pokemon Go), You Tube videos (such as Prince Ea), to Netflix and blockbuster Hollywood movies, Brereton expertly demonstrates the value of critical media literacy, convincingly arguing for it to be embedded within all media and communications education." -- Alison Anderson, Professor in Sociology, University of Plymouth, UK