Employer Branding for Competitive Advantage
Models and Implementation Strategies
Ravindra Sharma editor Shivani Agarwal editor Geeta Rana editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:4th Oct '24
£45.99
Supplier delay - available to order, but may take longer than usual.
This paperback is available in another edition too:
- Hardback£135.00(9780367650964)
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.
The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.
This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
ISBN: 9780367651008
Dimensions: unknown
Weight: 410g
204 pages