Gender After Gender in Consumer Culture
Luca M Visconti editor Elisabeth Tissier-Desbordes editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:25th Sep '23
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9780367646219)
Gender After Gender in Consumer Cultureprovides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions.
Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning.
The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.
ISBN: 9780367646233
Dimensions: unknown
Weight: 360g
174 pages