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Understanding Communication Research Methods

A Theoretical and Practical Approach

Stephen M Croucher author Daniel Cronn-Mills author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:29th Sep '21

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Understanding Communication Research Methods cover

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves.

Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout.

This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally.

It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.

"Easy to follow, well-organized, comprehensive, solidly grounded in scholarship and real-life applications, this textbook will stimulate your interest and help you to move from understanding communication research to conducting it."

Igor Klyukanov, Professor of Communication, Eastern Washington University, USA

ISBN: 9780367623661

Dimensions: unknown

Weight: 707g

328 pages

3rd edition