The European Unfair Commercial Practices Directive

'As the Unfair Commercial Practices Directive has had a profound impact on consumer law across Europe, a stock-taking of its effects is urgently needed. Such an assessment is offered by this book. It contains a convincing analysis of key issues like vulnerability, the relationship to other regimes and enforcement.' Thomas Wilhelmsson, Chancellor of the University of Helsinki, Finland ’This book does an excellent job in picking out the principal tensions, challenges and evolving practices associated with Directive 2005/29 on unfair commercial practices, an intriguing measure which seeks to establish a common European understanding of unfairness while also closing off the possibility of EU Member States choosing to apply stricter standards.’ Stephen Weatherill, Oxford University, UK ’The 2005 Unfair Commercial Practices Directive is a watershed in EU regulation of consumer markets. This book, written by experts in EU consumer law, provides insightful and incisive analyses of the emerging policy questions, issues of interpretation and debates on enforcement encountered in the implementation of the Directive throughout the EU.’ Iain Ramsay, University of Kent, UK ’This volume offers a timely analysis of the experience with the Unfair Commercial Practices and its full harmonisation character several years after it has come into force. It provides a welcome scholarly discussion of many of the post-implementation challenges which have been identified and provides interesting observations for the future development of this area of law.’ Christian Twigg-Flesner, University of Hull, UK