Impact of e-Commerce on Consumers and Small Firms
Salvatore Zappala author Salvatore Zappala editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:14th Aug '20
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9780815389637)
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
ISBN: 9780367593841
Dimensions: unknown
Weight: 453g
280 pages