Nation Branding in the Americas

"Keith Dinnie’s Nation Branding handbooks are classics. They have established themselves as the go-to course materials and this Nation Branding in the Americas companion book is a great addition to the series. It is a real tour de force to provide this kaleidoscopic view of countries in the region, many of which do not get much coverage elsewhere."

- Robert Govers, author of Imaginative Communities: Admired cities, regions and countries.

"Nation Branding in the Americas is a probing and path-breaking book on the popular yet controversial practice of how nations try to enhance their reputations and promote their images in the global arena. While the book focus is on countries throughout the Americas, the critical questions the authors raise could be asked, and indeed need to be asked about campaigns in other nations around the world: What is the motivation behind the design of the nation branding campaign, what are the levers that make it a success or failure, and ultimately, who really benefits from the campaign? Students and researchers will appreciate the contextual background and cultural insights in the campaign profiles and analyses."

- R.S.Zaharna, Professor, School of Communication, American University, Washington, DC

"Nation Branding in the Americas provides an important survey of strategic branding activities in the Western hemisphere that should inspire future studies of branding and public diplomacy efforts. Sevin, Jiménez-Martínez and Miño’s work is necessary, not only because it covers cases that need wider attention, but because it does not shy away from persistent cross-disciplinary theoretical questions surrounding branding and public diplomacy practices. This thought-provoking comparative study raises critical questions about the stakeholders to branding efforts and the intended purpose of branding-based influence."

- Craig Hayden, Associate Professor of Strategic Studies, Security Studies Department Head, Marine Corps University, Quantico, Virginia

"I am so excited about this book! Not only it focuses on a fascinating topic (nation brands & nation-branding), but it does so centering in the region of Latin America [while including the United States and Canada for comparative purposes]. Its three authors (two of them Latin Americans) are well-respected experts in this area, and the “clustering” of country cases according to branding commonalities and challenges makes a lot of sense. This book is a must-read for those interested in strategic communications, marketing, political science, tourism, international relations, public diplomacy, and more."

- Vanessa Bravo, co-editor of the book Latin American Diasporas in Public Diplomacy, Assistant Dean and Professor, School of Communications. Elon University, Elon, North Carolina