Ageing and the Visitor Economy

This volume explores the intersection of tourism and an ageing population, highlighting new opportunities and challenges. It combines primary research and interviews, making it valuable for students and researchers in related fields.

Ageing and the Visitor Economy is a groundbreaking volume that leverages primary research to explore the intersection of tourism, ageing, and the implications of an increasingly older population on the visitor economy. By employing a multidisciplinary approach, the book sheds light on the unique opportunities, challenges, and threats that arise within the expanding market of ageing tourism.

The demographic shift towards a larger proportion of older individuals presents a significant challenge, often referred to as a demographic time bomb. This shift, compounded by health conditions such as dementia, is expected to alter visitor demand and tourism behaviors in various ways. The book addresses these changes, providing insights into how the tourism sector can adapt to meet the needs of this evolving demographic.

With contributions that include cutting-edge research and interviews, the chapters offer a comprehensive synthesis of the relationship between ageing and tourism. This work not only highlights the pressing issues within this nexus but also aims to establish intellectual leadership in the field. Ageing and the Visitor Economy is an essential resource for upper-level students, academics, and researchers in tourism, hospitality, leisure studies, and health and social care, making it a valuable addition to the literature on this increasingly relevant topic.