New Venture Management

The Entrepreneur's Roadmap for Development, Management, and Growth

Donald F Kuratko author Jeffrey S Hornsby author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:29th Dec '20

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

New Venture Management cover

The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth.

This textbook is divided into four distinct parts, guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities, planning, finance, and management challenges. All chapters of this revised edition feature international cases, and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include:

  • Expanded coverage of the Lean Startup methodology

  • Improved focus on the development and importance of teams

  • A new section on the emergence of equity crowdfunding

  • Further discussion of ethics and the dangers of dramatic scaling

Presented in an easy-to-understand style, this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers.

Online resources include an instructor’s manual, test bank, PowerPoint slides, and additional materials to aid instructors and students in applying their knowledge.

'This text is robust, succinct, and engaging. It is evidenced-based, yet practical, and perfect for today’s undergraduate students.'

Matthew W. Rutherford, Johnny D. Pope Chair in Entrepreneurship, Spears School of Business, Oklahoma State University, USA

'Professors Kuratko and Hornsby are renowned experts of new venture management, and their book synthesizes their knowledge into a well-organized, reader-friendly approach to understand the process of starting and managing a new venture. They have a true passion for entrepreneurial education, and their enthusiasm is evident throughout this edition. The timely updates in this edition will help you prepare for the global revolution in entrepreneurship!'

Robert Garrett, Brown & Williamson Associate Professor of Entrepreneurship, University of Louisville, USA

'Kuratko & Hornsby strike a delicate balance where many falter. Unlike traditional textbooks, New Venture Management is smart about introducing the most critical concepts without overloading readers with extraneous content. Unlike popular press books, New Venture Management is deeply grounded in quality research that extends far beyond the authors' personal war stories. In my view, this book is ideal for students who wants to both understand the key concepts and translate this knowledge into real-world skills for managing new ventures.'

Aaron F. McKenny, Assistant Professor of Management and Entrepreneurship, Indiana University, USA

'Drs. Donald F. Kuratko and Jeffrey S. Hornsby's book is a roadmap that will guide the reader through all the stages of a startup. It achieves the rare feat of having scholarly credibility behind the work while being very applicable to any entrepreneur during the various steps of their company's journey. It is both thorough and very readable.'

Michael G. Goldsby, Ph.D., Stoops Distinguished Professor of Entrepreneurship, Ball State University, USA

ISBN: 9780367472368

Dimensions: unknown

Weight: 630g

356 pages

3rd edition