The Rural Enterprise Economy

Birgit Leick author Susanne Gretzinger author Teemu Makkonen author Birgit Leick editor Susanne Gretzinger editor Teemu Makkonen editor

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:28th Oct '21

Currently unavailable, and unfortunately no date known when it will be back

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The Rural Enterprise Economy cover

Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs.

With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.

ISBN: 9780367471873

Dimensions: unknown

Weight: 453g

252 pages