Advances in Social Media for Travel, Tourism and Hospitality

This book explores the intersection of social media and the travel industry, offering insights into marketing strategies and consumer behaviors. Advances in Social Media for Travel, Tourism and Hospitality serves as a vital resource for professionals and academics.

This book brings together cutting-edge research and applications of social media and related technologies, providing a comprehensive resource for students, managers, and academics interested in information and communication technologies, particularly in the fields of marketing for tourism and hospitality, as well as travel and transportation management. Advances in Social Media for Travel, Tourism and Hospitality delves into the significant impact that social media has on the travel and tourism sectors, exploring how these platforms are utilized by consumers and businesses alike.

The first section of the book addresses critical issues regarding the influence of social media on tourism firms' operations and strategies. It highlights concepts such as open innovation, crowdsourcing, service-dominant logic, value co-creation, and augmented reality, showcasing how these elements enhance tourism experiences. The second section shifts focus to innovative marketing applications of social media across various tourism-related sectors, discussing crowd-sourced campaigns, customer engagement, and the role of influencer marketing in shaping consumer behavior.

The final sections present case studies and new methodologies that analyze travel review posting and consumption behaviors, emphasizing the effects of social media on traveler perceptions and attitudes. Additionally, it examines the collaborative consumption model and the sharing economy in accommodation. Written by a diverse group of renowned researchers, Advances in Social Media for Travel, Tourism and Hospitality employs fresh theoretical perspectives and methodologies, making it an essential resource for those engaged in tourism policy-making, research, and practice.