Amazon

This book explores Amazon's role as a major player in the global media landscape, highlighting its influence on communication, politics, and culture, making it essential for media and political economy studies.

Amazon takes a political economy of media approach to explore the company's role as a major player in the global media landscape. While many view Amazon primarily as a retail giant providing products and services to consumers and businesses, authors Brevini and Swiatek argue that the company has evolved into a significant communication entity. They highlight how Amazon not only sells goods but also engages in the trade of diverse media, impacting global communication dynamics through its various online services.

The authors delve into the ways Amazon influences politics, economics, and culture, providing compelling evidence of its multifaceted impact. By analyzing Amazon's operations and its integration into the media ecosystem, they reveal how the company shapes public discourse and consumer behavior. This examination goes beyond traditional perceptions, illustrating Amazon's role in the broader context of media and communication.

With its thorough and critical analysis, this book serves as a valuable resource for students, scholars, and researchers in media and communication studies, as well as political economy. It encourages readers to rethink the implications of Amazon's presence in the media landscape and consider the broader ramifications of its influence on society. Overall, Amazon presents a nuanced perspective on a company that is often seen merely as a retail platform, urging a deeper understanding of its significance in contemporary media and communication.