The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets

Rolf J Langhammer author Ulrich Hiemenz author Martin Gross author Jamuna P Agarwal author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:31st Oct '24

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The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets cover

Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter

ISBN: 9780367306458

Dimensions: unknown

Weight: 460g

148 pages