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Presidential Polls And The News Media

Paul J Lavrakas author Michael Traugott author Peter V Miller author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:7th May '19

Currently unavailable, and unfortunately no date known when it will be back

Presidential Polls And The News Media cover

Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.

ISBN: 9780367284220

Dimensions: unknown

Weight: 710g

296 pages