Islam, Marketing and Consumption

'Islam <-> Marketing and Islam <-> Consumption are both two-way avenues of influence, as this volume attests. Moreover, these traffic patterns are complicated by the super highway, Marketing <-> Consumption, that threatens to bypass Islam entirely. These thoughtful and critical essays seek a more enlightened flow of ideas, values, ethics, and practices. Although no masterplan emerges, these analyses plot possible routes and hazards.' - Russell Belk, Professor, York University, Canada

'This is a unique and timely volume, edited and authored by the leading thinkers and scholars in the field. The work has been informed by a deep knowledge of Islam and its issues as well as the events and emergent market phenomenon in a wide range of Muslim geographies. What differentiates this work from others is, firstly, the critical and reflexive perspective through which the issues are being deliberated, and secondly the non-essentialist, non-Orientalist lens the authors adopt.' - Güliz Ger, Professor, Bilkent University, Turkey

'Jafari and Sandicki are leading the way in thinking the new complexities of our globalizing societies by showing how religion is at the very core of social, cultural, political and economic changes. This book is also a wake up call for those who study religion - that they realize how consumption, marketing and markets should be central concerns in their analyses.' - François Gauthier, Professor, University of Fribourg, Switzerland