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Celebrity, Convergence and Transformation

Douglas Brownlie editor Paul Hewer editor Finola Kerrigan editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:7th Feb '19

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Celebrity, Convergence and Transformation cover

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

ISBN: 9780367230869

Dimensions: unknown

Weight: 476g

266 pages