Celebrity, Convergence and Transformation
Douglas Brownlie editor Paul Hewer editor Finola Kerrigan editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:7th Feb '19
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9781138732537)
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
ISBN: 9780367230869
Dimensions: unknown
Weight: 476g
266 pages