Marketing Scientific And Technical Information
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:7th Dec '20
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9780367020927)
This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
ISBN: 9780367170790
Dimensions: unknown
Weight: 340g
234 pages