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Marketing Scientific and Technical Information

Name: Marketing Scientific and Technical Information
Brand: Taylor & Francis Ltd
SKU: 9780367170790
Price: 41 GBP
Availability: InStock
ISBN: 9780367170790

William R King editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:7th Dec '20

Currently unavailable, our supplier has not provided us a restock date

This paperback is available in another edition too:

Hardback£145.00(9780367020927)

Marketing Scientific and Technical Information cover

This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

ISBN: 9780367170790

Dimensions: unknown

Weight: 460g

234 pages