Marketing Madness

A Survival Guide For A Consumer Society

Michael Jacobson author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:18th Apr '19

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Marketing Madness cover

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

ISBN: 9780367009076

Dimensions: unknown

Weight: 640g

262 pages