Marketing Madness
A Survival Guide For A Consumer Society
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:18th Apr '19
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£39.99(9780367158941)
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
ISBN: 9780367009076
Dimensions: unknown
Weight: 635g
262 pages