Basic Marketing Research
Customer Insights and Managerial Action
Tom Brown author Gilbert Churchill author Tracy Suter author
Format:Paperback
Publisher:Cengage Learning, Inc
Published:26th Jul '23
Should be back in stock very soon
In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.
ISBN: 9780357901847
Dimensions: 277mm x 216mm x 16mm
Weight: 771g
400 pages
10th edition