Basic Marketing Research

Customer Insights and Managerial Action

Tom Brown author Gilbert Churchill author Tracy Suter author

Format:Paperback

Publisher:Cengage Learning, Inc

Published:26th Jul '23

Should be back in stock very soon

Basic Marketing Research cover

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.

ISBN: 9780357901847

Dimensions: 277mm x 216mm x 16mm

Weight: 771g

400 pages

10th edition