SELL
Thomas Ingram author Raymond LaForge author Michael Williams author Charles Schwepker author Ramon Avila author
Format:Paperback
Publisher:Cengage Learning, Inc
Published:7th Mar '23
Should be back in stock very soon
Master today's most effective professional selling concepts and skills with SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies. Study tools and activities like case studies and role play videos help you prepare for real-world situations. MindTap digital resources let you read or listen to chapters and study with flashcards and practice quizzes. When it’s time to review, you can easily gather everything you’ve flagged or noted into a guide you organize. Track your scores so you know where to focus efforts to reach your learning goals.
ISBN: 9780357901380
Dimensions: 277mm x 217mm x 12mm
Weight: 567g
288 pages
7th edition