Advertising and Integrated Brand Promotion
Angeline Close Scheinbaum author Thomas O'Guinn author Richard Semenik author
Format:Paperback
Publisher:Cengage Learning, Inc
Published:17th Aug '22
Should be back in stock very soon
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.
ISBN: 9780357721407
Dimensions: 276mm x 218mm x 16mm
Weight: 1043g
448 pages
9th edition