Foundations of Business

This book provides essential insights into business fundamentals, emphasizing the importance of knowledge in achieving personal and professional success. Foundations of Business covers various critical topics.

In Foundations of Business, authors Pride, Hughes, and Kapoor emphasize that true success extends beyond mere grades. They advocate for a holistic approach to learning, where the knowledge gained serves as a stepping stone towards a more fulfilling life. This perspective is particularly relevant in today's rapidly changing business landscape, where adapting to new challenges is essential.

The seventh edition of this text has been thoughtfully updated to reflect the unique obstacles that businesses and individuals face, especially in the aftermath of the global pandemic. Readers will find a wealth of current content, real-world examples, and compelling case studies that not only enhance understanding but also equip them with the tools to thrive as employees, consumers, and business owners. The book covers a broad spectrum of topics, including the economy, management, marketing, e-commerce, and finance.

Moreover, Foundations of Business delves into critical issues such as cultural diversity, ethics, social responsibility, and environmental concerns. These elements are crucial for understanding their influence on the economy and individual consumer behavior. With the inclusion of MindTap and Infuse digital resources, readers are offered a comprehensive learning experience that bridges theory with practical application.