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Marketing Strategy

O C Ferrell author Bryan Hochstein author Michael Hartline author

Format:Paperback

Publisher:Cengage Learning, Inc

Published:18th Feb '21

Should be back in stock very soon

Marketing Strategy cover

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

ISBN: 9780357516300

Dimensions: 23mm x 214mm x 277mm

Weight: 1202g

576 pages

8th edition