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Small Business Management

Launching & Growing Entrepreneurial Ventures

Frank Hoy author Leslie Palich author J Petty author Justin Longenecker author

Format:Paperback

Publisher:Cengage Learning, Inc

Published:4th Feb '19

Currently unavailable, and unfortunately no date known when it will be back

Small Business Management cover

Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.

ISBN: 9780357039410

Dimensions: 284mm x 222mm x 28mm

Weight: 1520g

736 pages

19th edition