Small Business Management
Launching & Growing Entrepreneurial Ventures
Frank Hoy author Leslie Palich author J Petty author Justin Longenecker author
Format:Paperback
Publisher:Cengage Learning, Inc
Published:4th Feb '19
Currently unavailable, and unfortunately no date known when it will be back
Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.
ISBN: 9780357039410
Dimensions: 284mm x 222mm x 28mm
Weight: 1520g
736 pages
19th edition