Marketing Strategy
O C Ferrell author Michael Hartline author
Format:Paperback
Publisher:Cengage Learning, Inc
Published:31st Aug '18
Currently unavailable, and unfortunately no date known when it will be back
MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
ISBN: 9780357039236
Dimensions: 275mm x 218mm x 28mm
Weight: 1293g
7th edition